Sales Analytics - improve pipeline visibilty, forecast accuracy, sales effectiveness
Prebuilt star schemas, pre-mapped metadata for quicker deployments
311 customer center testimonial: public facing bi (CPR) to track City department performance. Underscores getting analytics to the front line.
Hyperion offers desktop gadgets. OBIEE has interactive analytics for the iphone.
Oracle RTD offers predictive customer offerings based on data criteria such as web usage, timing, customer profile, similar customers. Looks to be a solid value add for web content and delivering right-content at the right-time. Self-learning product.
Future directions: pricing management, customer loyalty (profitability, member tier analysis), case analytics.
More iphone enablement!